DEARBORN, Mich. , March 17, 2008 – Ford’s F-Series Super Duty, America’s hardest-working pickup, just got tougher thanks to a new feature called Tough Bed, a unique, military-grade, factory-installed, spray-in bed liner.

“Tough Bed is a smart solution for Ford Super Duty customers who want to better protect their most important asset – the pickup box,” said Tom Aubrey, Ford F-Series Super Duty marketing manager. “Like the entire truck, Tough Bed stands up to the most stringent durability standards including those required by the U.S. Military – that definitely makes it ‘Built Ford Tough.’”

According to the Specialty Equipment Market Association (SEMA), installation of spray-in bedliners grew from 27 percent in 2004 to nearly 34 percent of all pickup trucks in 2006 and will continue to grow at a steady rate to nearly 40 percent in 2008.

Developed in partnership with PPG Industries, Tough Bed exceeds the standards of today’s typical aftermarket spray-in bedliner solutions. This military-grade coating has been through the government’s toughest blast mitigation testing to determine whether the material can with stand the force of a bomb blast. It has performed equal to or better than other protective coating systems at one-third the thickness.

The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision, high-pressure, automated sprayer to ensure one smooth, even coat at a very low film thickness – unlike the traditional hand-spray application of aftermarket bed liners.

The finer application ensures that the bedliner materials won’t run or sag on the inside walls of the box in addition minimizing unnecessary weight. Tough Bed does not compromise Super Duty’s class-leading cargo capacity or the installation of aftermarket assets such as tool boxes, tonneau covers and truck caps. The uniformly textured surface also helps minimize load slippage while delivering an exceptionally clean appearance.

The special bedliner material formula is immune to the effects of ultraviolet radiation and will not fade or chalk. It also protects against physical damage to the pickup box such as gouging, scratching, cracking and chipping. ....

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